![](https://wbcboxing.com/wp-content/uploads/Yaoca-Marco.jpg)
So very recently, undisputed super-middleweight world champion Saúl “Canelo” Álvarez, together with José Carlos Montibeller and hundreds of dedicated people, launched the nutrition and hydration brand: Yaoca.
“With hard work comes strength, which is where the name comes from; The origin of the Yaoca brand comes from the word Yaocalli, which means strength in Nahuatl language. As, the brand believes that will, perseverance, and determination lead to achieving excellence in all activities that we develop. “
Thus commented José Carlos Montibeller, General Director of Yaoca, who was visiting our Coffee Tuesday, to announce the start of the strategic alliance between Yaoca and the World Boxing Council.
Yaoca is proud to be a 100% Mexican brand that promotes Mexican courage and pride by serving hard-working people who strive to do their best in everything they do, just like the proud undisputed champion, Saul “Canelo” Alvarez.
Yaoca also offers a variety of protein, creatine and shakes, pre-workout and weight gain products, as well as whey protein and vegan protein in drink and powder form. The brand uses only high-quality natural ingredients that will support the sports training process. The products are found in practically all self-service stores in Mexico.
Mauricio Sulaimán, President of the WBC commented:
“Dehydration is one of the main factors that leads fighters to fatal accidents. There are some that have complications, there are others that do not have a major problem; however, there are many who carry out extremely dangerous activities.
The issue of Rehydration is one of the utmost importance for the WBC. The Yaoca line intends to make a difference in high performance athletes and boxers. These products have already been evaluated by international organizations to ensure their content and their beneficial contribution to athletes has been confirmed.
Through this alliance, we will develop awareness programs with athletes. We will carry out workshops to teach gradual weight loss methods, the dangers of dehydration and the correct use of hydrating drinks.”
Yaoca and WBC will form a prolific alliance for the benefit of the fighters. We will continue to report all the activities that we will be developing to help those who enter the ring with the firm intention of conquering glory and their dreams.
Yaoca will also be a major sponsor of our annual WBC Champions race, as well as our Golf tournament.
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