United States Tennis Association launches their #WomenWorthWatching campaign with SheIS

By Jillian Svensson

Today, the USTA launches their #WomenWorthWatching campaign with SheIS and we are excited to have all of you involved.

Working together with the USTA, the campaign involves:

1. A video representing major moments in women’s sports history, anchored by a VO from Billie Jean King
2. A call to action to our SheIS website where specific athletes in the video are highlighted for fans to learn more about them
3. A hashtag encouraging everyone to shout-out the badass women in sports that we all love, because they are #WomenWorthWatching

Overview of the campaign – https://docs.google.com/document/d/1klnKIrJ53A6dZKNnc-MX2l04Hh_ECpusr060uyMwPHo/edit

Your To Do List:

• Please share/repost the USTA’s social media posts on Twitter, Instagram & Facebook – starting today at 1pm
• Add your own words of support for the campaign (suggestions in overview document) with your reposts from the USTA accounts
• Add the #WomenWorthWatching hashtags on all of your posts highlighting female athletes – starting today until Mon, Sept 30^th

Please let us know if you have any questions. Thank You for your encouragement and support of this campaign, USTA and SheIS!

Jillian & the SheIS team

— 

Jillian Svensson | SheIS

Executive Director

www.sheissport.com

p: 416-223-0397

She/Her