Today, starting the week, a very varied panel with accomplished specialists in their different fields, as managers, producers, champions, ring officials, administrators and analysts.
Everyone dipped into the resources tool box of their knowledge to talk about boxing as entertainment. The panel discussed strategies to sell an event and to give it more exposure. They talked about the elements to turn a star into a superstar and superstar into a mega star.
They also balanced the commercial aspect, the role of boxers as entertainers and just what the landscape will be like after this health crisis.
Out panel spoke about the greatest entertainers in the sport:
Malte Müller: Naseem Hamed
Frank Garza: Emanuel Augustus
Shawn Porter: Tyson Fury / Muhammad Ali
Benedikt Poelchau: Muhammad Ali / Shawn Porter
Mark Taffet: Muhammad Ali
Victor Silva: Jorge Arce.
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