Throughout history the image of women has been sexualized in various ways, especially through advertising and sales, whether conventional or digital.
Various messages are transmitted where very evident gender roles are presented.
This type of advertising generates attention in the public, becoming viral within social networks. Many women have raised their voice and show that they are not just a pretty face.
A clear example is the professional boxer Mia St John, who was on the cover of Playboy magazine in 1999.
This event created public commotion, making her yet known more. She has shown that this does not define her and defends the fact that she owns her body and can express herself and do with it, whatever she decides.
Far beyond being a beautiful woman on a cover, she is a strong and empowered person.
She demonstrated it on more than one occasion in the ring building an impressive legacy with 49 wins (19 knockouts), as well as becoming world champion five times.
Outside the ring she has proved what she is made for as Mia has overcame great obstacles throughout her life, such as the tragic death of her son, Julian, and her battles to achieve success, events that she has shared in her book “Fighting for my life“
She talks openly about all the battles she has faced, focusing on the path she had to travel in the face of her son’s mental health problems, followed by the mourning of his death.
Also starting from this event, which could be defined as her strongest battle, Mia St John found her true purpose. Which is to fight for mental health and suicide prevention awareness; She commented on her son, “he was the light of my life and I will continue to fight for mental health until I hold my last breath.”
For this reason, she has sought to raise awareness on this issue, through her own foundation “Knowledge is power“, becoming named by the CNN television channel as “The Warrior of Mental Health“.
Mia St John, has shown us and has been an example for every woman, of the power we have.
That we are much more than what gender roles and stereotypes have led us to believe.
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