The Puebla Belt and the WBC efforts in support of Canelo Vs Charlo
The World Boxing Council’s priority is to add its entire platform, to support boxing promotions around the world, because they generate great engagement and much enjoyment with boxing fans.
The WBC team worked in coordination with TGB and PBC to carry out a full range of activities during two months prior to the fight and especially the week of the event itself.
PRESENTATION ON MARTES DE CAFE WEEKLY PRESS CONFERENCE
In the presence of great boxing personalities, the President of the WBC, Mr. Mauricio Sulaimán, Daniel Aceves, President of the Association of Mexican Olympians, the great former world champion Carlos Zarate and the Director of the Sports Institute in Hidalgo plus former world champion Pipino Cuevas, unveiled the Puebla WBC commemorative belt.
Once in Las Vegas, the WBC Cares team visited the Salas Boxing Academy with the presence of WBC President Mauricio Sulaimán, champion Bryan Mendoza and coach Ismael Salas. This visit was a great success, and more than 50 young people and children participated, receiving gifts and a memorable talk.
GREEN ROOM
This is a space where the Walk of Fame was displayed with posters of the best super welterweight and super middleweight champions, plus the WBC giant belt. Many media outlets used the space for interviews with boxers and other types of activities. It was a space where fans could mingle with boxers as well as take photos. a fitting setting.
WBC GIANT BELT
Two WBC giant belts were present, one in the lobby of the MGM in Las Vegas attracting undivided attention from those who entered the hotel and the other was in the Green Room. The giant belts were big hits.
PANORAMIC EXHIBITION
The WBC once again surprised the boxing world by launching a new campaign to promote this great card, broadcasting a 90-second promo on one of the largest screens in the world.
Huge Board Experience was in charge of this great transmission projected in the emblematic World Trade Center, one of the most iconic buildings in Mexico City, which constitutes a natural screen of 5,250 square meters and where the promotional video of the historic card was shown the entire week leading up to the fight with 15 broadcasts each night.
MEDIA IMPACT
The WBC created and crafted an intensive and comprehensive plan of publications on social networks, as well as a great effort to promote the fight and the special edition of the Puebla belt, having a presence on television programs, events, newscasts, newspapers, digital platforms and hundreds of internet pages.
Related posts
test