The hub of social media at the WBC Women’s Summit 2025

As part of the WBC Women’s Summit 2025, at the Orleans Hotel & Casino in Las Vegas, José Antonio Arreola Sulaimán gave an interesting presentation on social media and marketing in women’s boxing. Here’s some of what was discussed:

Boxing is distinct from other sports. Navigating the beginning can be confusing without guidance.
Building a supportive community is recommended for aspiring boxers, helping them with gym training, finding sparring partners, securing fights, and connecting with managers and promoters.

Trying to gain more followers and engagement on social media is fine, but the craft is more important. Discipline, hard work, dedication, and patience are key to growth in boxing.

Research best practices on each social media platform so you can upload content that connects you with the boxing community and sparks their interest in your work.
It’s not just about your boxing skills; it’s about increasing your popularity in the boxing world and building a strong fan base for the future.

Social media.
Visual content is key: High-quality photos and videos that showcase your training, your fights, and your personality are essential. Use platforms like Instagram and TikTok. Behind-the-scenes content: Share details about your training routine, diet, and daily life. This creates a connection with your fans.
Engage with your audience: Respond to comments, host Q&A sessions, and create interactive content. Build a loyal fanbase by encouraging genuine interactions.

To secure fights, contact your local boxing commission, gyms, promoters, and other boxing professionals who can help you land a spot on a card. (This may not be marketing advice, but it can certainly help you navigate the boxing industry.)

Sponsorships are vital to an athlete’s development, whether they provide financial support or equipment.

While many sponsors initially focus on providing equipment, brand visibility is often overlooked. They can often help cover the costs of photo and video shoots. Make the most of these opportunities for both the sponsor’s promotion and your own. Request photos that enhance your visibility, including royalty-free images suitable for fight posters, public training events, and brand appearances.