In recent years there have been a series of very particular events that have provoked conflicting opinions among fans of boxing, since they involve characters who, until a few years ago, had little to do with our sport.
The natural development of a boxer begins at a young age, when he/she trains to participate in amateur tournaments and achieve the “Olympic dream.” Later, the boxer begins to have professional fights at four, six and eight rounds having rivals with greater experience and hierarchy to, finally, be a contender for a title, until reaching the World Championship.
In boxing, glory is the first romance, but the athlete does not live only from their sports recognition; Fame and money are important to his/her career and generally come when a high level of performance has been reached. This situation makes the entry of “influencers” look like a displacement to the athletes who have sacrificed time and resources to develop their skills. This sentiment, although valid and understandable, does not reflect reality, since celebrities enter the sport of boxing earning a lot of money for the popularity they made in other areas of their lives and not for their sporting talents; the salaries of these characters do not detract from those of the athletes. The first ones promote themselves and the latter could learn from them; self-promotion and image/brand management are extremely important in our digital world.
Celebrities attract new eyes to the sport, people who would not normally have noticed boxing are having their first experience with characters that are familiar to them. This represents greater exposure, diffusion and investment, which opens up many positive possibilities.
All of us who are fans had an approach and none of us grew up knowing who Gatti, Ward, Corrales or Castillo are, but we were educated about the sport and we came to discover the greatness of these names over time. Let’s allow these potential fans to have that discovery and invite them to be a part of our boxing loving community.
Types of Celebrities
There are two types of celebrities who enter boxing: those who have a single exhibition, such as Shaquille O’Neil, Vanilla Ice or Diego Armando Maradona (yes, “El Diego” also fought), and those who seek to create a sports career, like brothers Logan and Jake Paul.
The first ones generally make a single exhibition and only have the intention of entertaining or making a media move. The latter could grow in the sport and perhaps be serious contenders for a title, if they are dedicated to honing their skills in boxing; We do not know that if we do not allow them to do so.
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