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Big hearted campaign against childhood cancer


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Twenty five giant heart shaped sculptures lovingly crafted by caring Mexicans from the spheres  of art, design, fashion, sport, culture, entertainment, gastronomy and architecture, are adorning Paseo Reforma, in the nerve center of Mexico City.
 
With this initiative, Fundación IMSS and Fundación Santiago invite Mexicans to join the fight against childhood cancer and raise funds through the auction of these vivid hearts.
 
Patricia Guerra, general director of the IMSS Foundation explained that the money obtained from the sale of these artistic works will serve to install new toy libraries in pediatric oncology areas of IMSS hospitals throughout the country.
 
The project arose from the interest of the IMSS and Santiago foundations, which Fernando Quinzaños Solórzano chairs, in order to give children with cancer support spaces, which for them represents the opportunity to develop their creativity. Also strengthen their emotional intelligence and improve their state of mind that directly impacts on their recovery.
 
The World Boxing Council contributed with a Heart inspired by the legend of Mexican boxing, Julio César Chávez. Representing the WBC, was Don  Víctor Cota, Press Manager of the WBC and its admired Historian, graphic artist Alain Flores, fighter Jacky Calvo; and the former world champions Ardían "Confessor" Hernández, plus José Antonio "Jaguar" Aguirre.
 
The vital line  of 25 hearts will remain in the Paseo de la Reforma of Mexico City, between the Bancomer Tower and the statue  of Diana Cazadora, from May 28 to June 13; Afterwards, the works will be auctioned.

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